1 Internet manager for your dealership? 20 group?

Every dealership needs to find new ways to promote their products. It amazes me why some dealerships today still only have one guy running their entire internet. Sure some programs you buy and services the dealership subscribes to are fully automated and require nothing more than just routine updates etc. But these days with todays customer they are actively participating in information gathering through the internet . While half of your crew is sitting around waiting for an "up" to walk up to the dealership and buy a car they could be sending free posts on Craigslist for instance or posting a blog, investigating the classifieds online, in the blog area there are consumers out there with massive amounts of questions . Especially in this climate of worry that grips the average american. Remember buying a car is still one of the most important decisions in peoples lives, scoff at the notion or not. Get your salesman actively participating in posts,classifieds,blogs,emails,etc. I promise you will get more car deals by incorporating this routine into your staff.