Business Has Changed, Have You?

I believe in the Basics; open the dealership, get the cars open, put some balloons out and sell some cars, right? Yes, but that's not all. Here is the CORE of what it takes in addition to the BASICS.
You have to have a department committed to full spectrum sub-prime financing. You have to be marketing your dealership and the full spectrum of services offered by your dealership via the Internet. It is very important that all sales staff members as well as fixed operations are participating in the promotion of the dealership. Internet, E-mail, Texting, Blogging, MySpace, Facebook and Craigslist are just a few ways of digitally promoting the dealership. The phone is one of the most important tools that the dealer ignores. I don't mean the sales staff; I'm talking about the person who answers the phone. That's your stores first impression for the consumer. Here we are spending endless amounts of money and man hours promoting the dealership and we have people who have no business answering the phone greeting that money well spent only to have it go to the next dealership when they get on perma-hold or are greeted improperly to say the least.